Once upon a time, there was a brilliant inventor, who had a beloved dog. This constant canine companion was getting on in years, and developed some unfortunate back issues. The clever creator, moved by his passion and compassion for faithful Fido, and inspired by such a challenge, set to work creating a solution for his furry friend. After some blood, sweat and tears, he came up with the perfect solution – not only for Fido, but for all canine critters suffering spinal soreness. Being the enterprising entrepreneur, he saw the value and decided to market his solution.
He launched a website to sell his desirable device: dogsback.com. A modern marvel that extolled the virtues of this posterior panacea. Accepting PayPal and other forms of payment, ready to ship within 24 hours, it was everything one could expect from a fresh avant-garde internet store. Including videos, Search Engine Optimization, and goodies, it was sure to please every pet lover who came.
Unfortunately, none did.
Despite all his SEO efforts, there were simply too many other sites competing for the same search terms; it was tricky to match exactly what they needed to what he offered.
The Quick Brown Fox
Disappointed, yet undaunted, he wrote the story of how this man’s best friend’s back was originally injured.
“The quick brown fox jumped over the lazy dog’s back.”
His article linked back to his website. People interested in quick brown foxes found his article, and found their way to his website. This pleased him. Then one day, he overheard someone speaking of a swift auburn vixen, and lamenting that they could not find anything on the web about swift auburn vixens.
The Swift Auburn Vixen
A quick re-read of his chronicle revealed that everything he wrote about the quick brown fox was equally applicable to the swift auburn vixen. But that admirer of swift auburn vixens would never come upon his “Quick Brown Fox” scoop, let alone continue to his dog’s back website.
What if he wrote another edition of “The Quick Brown Fox”, but directed towards the swift auburn vixen? What about a rapid russet fennec? How about leaping above a lethargic hound’s posterior.
In Other Words, More Than One Way To Skin A Cat…
Inspired to create further editions of his tall tale, he quickly realized there were far more permutations to be pursued. Being the innovative inventor, he knew there had to be a way to streamline and automate the process.
He spoke with his web guy, and asked if this creative approach was doable.
“Yeah, that’s called ‘spinning’ an article. But while it sounds good in theory, it blindly creates bad content: poor grammar, mismatched terms, repetitive content. It becomes the opposite of SEO, and it’s so bad the search engines will actually reject it.
Automated Content Expansion™ – ACE™
“What you need is GenPress. It’s a powerful tool that enables you to do it — but do it right. Instead of blindly generating reams of worthless junk pages, Automated Content Expansion, or ‘ACE’ combines human intelligence with computer automation. The result is a user experience so satisfying search engines actually reward your valuable content. User searches find you, you give them what they are searching for — everybody wins.”
“And they lived happily ever after….”